NEW STUDY SHOWS ALBERTA AMONG LEADERS IN RV OWNERSHIP

LETHBRIDGE AB, Feb. 1, 2007 - Go RVing Canada today released key findings from its 2007 National Ownership Study. The study revealed that overall RV ownership is on the rise in Canada and that currently some 14 percent of Canadian households own a recreational vehicle.

Significantly, the Western provinces continue to lead the way in RV ownership. The national study revealed that 19 percent of western Canadians own an RV, well above the national average.

"The national study reveals that westerners continue to embrace the freedom and flexibility associated with the RV lifestyle," commented regional Go RVing Board member Jeff Redmond. "Alberta RV ownership peaked at 18 percent in the 2007 market study and that leads all provinces with the exception of Manitoba and Saskatchewan."

The national ownership figures were released today as part of Go RVing's 2007 National Market Assessment Report conducted by MRP Market Research Inc. The report was based on major national internet panel and 3,176 individual interview conducted nationwide.

"Most people, when they think of RV's, would be surprised to find out that so many households take part in the RV lifestyle," added Redmond. "Our national survey results really support the dealer experience in terms of just how broad-based RV ownership is in Canada."

Overall, the growth in RV ownership was broad based, as the overall percentage of household ownership increased by a full percentage point since the last national survey was conducted by Go RVing in 1998.

"Westerners have really endorsed the RV lifestyle in the past decade," said Redmond. "The family experience and low cost trips are all factors impacting the shift to RV ownership."

The Go RVing coalition was formed in 1997, and consists of RV manufacturers, RV dealers and campground operators. The coalition serves as the Canadian RV camping industry ambassador to provide the public and media with information about the benefits of RV travel. The coalition also seeks to enhance consumer information and satisfaction with the RV experience. For more information please visit www.GoRVing.ca.

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For more information, please contact:
Barb Barrett
(613) 233-8906
barbara@impactcanada.com