National Record RV Sales, Consumer Study on RVs and Higher Gas Prices

OTTAWA, ON – November 16, 2007 – Go RVing Canada today released key findings from two major national reports.  The first study is a snapshot of national sales figures demonstrating that RV Sales are up 68 percent since 2005 and 15 percent since 2006. 

The second study is the result of Go RVing’s 2007 National Ownership Study.  The study revealed that RV purchases have not been dampened by higher gas prices and that RV owners have adjusted usage patterns to adjust to fuel costs.

“We are coming into the RV show season where customers are starting to think about new purchases and we are thrilled that our sales numbers are on a roll and that overall fuel prices are not a factor,” commented Go RVing Public Affairs Director Catherine Fortin LeFaivre

Survey respondents were asked the question: “In the past few years the cost of gasoline has risen dramatically.  Has the increased cost of gasoline impacted your RV use?” 

The survey results revealed that 48 percent of RV users were not impacted by gasoline prices, while 52 percent were.  Of those impacted by higher gasoline prices, 23 percent adjusted by driving shorter distances, while 19 percent stayed parked more often.

“We hear a lot from consumers that higher fuel prices impact every travel sector from airlines to cruises.  However, our national survey results demonstrate that RV users can adjust their usage patterns to control costs” added Fortin LeFaivre.  “We also have seen third party surveys this year demonstrating that the cost of RV travel is substantially less than other vacation options.”

The sales figures released today are based on Statistics Canada’s latest national retail survey results.  The national ownership study was conducted as part of Go RVing's 2007 National Market Assessment Report conducted by MRP Market Research Inc.  The report was based on a major national internet panel and 3,176 individual interviews conducted nationwide.

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The Go RVing coalition was formed in 1997, and consists of RV manufacturers, RV dealers and campground operators.  The coalition serves as the Canadian RV camping industry ambassador to provide the public and media with information about the benefits of RV travel.  The coalition also seeks to enhance consumer information and satisfaction with the RV experience.  For more information please visit www.GoRVing.ca.

For more information, please contact:

Catherine Fortin LeFaivre at 1(866) 470-3528