TORONTO, ON – May 11, 2007 – Go RVing Canada today announced a new and expanded national advertising campaign that will for the first time since its debut in 1997 exceed the $2 million mark.  The advertising campaign aims to highlight the benefits of RV lifestyle and vacation choices.

“As more and more consumers enjoy the RV lifestyle, it is only natural that our advertising expenditure keeps pace,” said key spokesperson and Chairman of the Board, Marty Bloemberg.  “We began with a modest investment of less than $250,000 and that has now peaked at the $2 million dollar mark given the build-up of momentum of the campaign.”

Go RVing’s aggressive 2007 media schedule includes network television, national specialty cable networks, print, and the internet. The advertising campaign's key messages include the freedom, flexibility and fun of choosing the RV and camping lifestyle.

 “Go RVings advertising is working.  We have seen a dramatic shift in consumers choosing the RV lifestyle and that has been accompanied by all time record high brand awareness and brand recall,” added Bloemberg.  “Indeed, brand awareness has more than tripled since 1999 when we first began measuring Go RVing results."

The Go RVing coalition was formed in 1997, and consists of RV manufacturers, RV dealers and campground operators.  The coalition serves as the Canadian RV camping industry ambassador to provide the public and media with information about the benefits of RV travel.  The coalition also seeks to enhance consumer information and satisfaction with the RV experience.  For more information please visit www.GoRVing.ca.

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For more information, please contact:

Catherine Fortin Major
Media Hotline: 1-866-470-3528
catherine@impactcanada.com