National Ownership Study Release

TORONTO, ON – May 15, 2007 – Go RVing Canada today released key findings from its 2007 National Ownership Study related to consumer satisfaction.  The study revealed that RV owners are increasingly satisfied with their RV experience and that overall 97 percent of owners were satisfied with their experience.

“Coming into the long weekend we are thrilled that our customers are telling an independent study that they love their RV experience.  This really supports all kinds of positive anecdotal evidence we have been hearing for the last year on showroom floors and in campgrounds,” commented Go RVing public affairs director Catherine Fortin Major

The national ownership study was conducted as part of Go RVing's 2007 National Market Assessment Report conducted by MRP Market Research Inc.  The report was based on major national internet panel and 3,176 individual interview conducted nationwide. 

Survey respondents were asked the question: Considering everything about RVing, how satisfied are you with the RV lifestyle?  “Interestingly, women were slightly more apt to be completely satisfied with the experience than men, but the difference is only a few percentage points,” added Fortin Major.

The satisfaction rates come on the heels of marketing studies that demonstrate that RV ownership is more broad based than ever with the overall percentage of household ownership increasing to some 14 percent of Canadian households.

“Canadians have really endorsed the RV lifestyle in the past decade.  The freedom, flexibility and family experience are all factors impacting the shift to RV ownership of choosing the RV and camping lifestyle," said Fortin Major.

The Go RVing coalition was formed in 1997, and consists of RV manufacturers, RV dealers and campground operators.  The coalition serves as the Canadian RV camping industry ambassador to provide the public and media with information about the benefits of RV travel.  The coalition also seeks to enhance consumer information and satisfaction with the RV experience.  For more information please visit GoRVing.ca

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For more information, please contact:
                          
Catherine Fortin Major
(613) 233-8906
Catherine@impactcanada.com