|
|
|
|
|
|
RVers. WHO ARE THEY? |
|
| Itâs usually the big, shiny motorhomes that catch your eye on the highway, and you may wonder ö just for a moment ö who are these RVers anyway? Go RVing Canada, an industry supported marketing group that promotes the RV Lifestyle wanted to know too. So, they commissioned a national survey of just over 1,000 Canadian RV owners (and non-owners) to find out. The results were surprising. First, the report found that those big shiny motorhomes account for only a small percentage of total Canadian sales. In fact, trailers, fold-downs, truck campers and Class C motorhomes are much more common. So, common that over 3 million of us own and use them. (A number that continues to grow.) The report also shows that the average income (60% earned between 20K and 60K) of the majority of RVers, plunks them squarely into the Canadian middle class. So, who are these RVers? The study showed that 58% of respondents were between the ages of 18 and 55. Of these 90% were married and 85% said they regularly traveled with family and friends. Many families indicated that they started out with a folding trailer and moved into larger towables as their families grew. Buying choices revealed that 60% use towables, 22% use folding trailers and 18% have a motorized RV (Class A, B or C). These younger families also tended to buy used RVs more often (66% of them) and keep them longer. An average of 6.9 years. Again, a hint at value surfaces from the fact that the average age of an owned RV in Canada is 15 years. RV owners kept and used their units ö spending an average of 30.6 nights on the road annually ö while non-owners spent only an average of 14.3 nights away from home. Stats on empty-nesters started to show up at around age 56. These RVers, moving into retirement, spent the most of any group and had the newest units with an average age of only about six years. They were most likely to buy new units (42%) and they also had the highest incomes. Averaging 55.7K vs. 48.8K annually for the younger responding families. They also owned the most Class A motorized units. (These are those big shiny bus-like motorhomes youâve been admiring.) Conclusions, if any can be drawn, seem to be that an investment in an RV is a long-term one, and the commitment to the RV Lifestyle is even longer. In fact, Canadian RV ownership is higher, per capita, than in the United States (13% of households vs. 10%). Survey responses also showed that at each stage of life RVers felt that their units delivered value and as their needs changed the majority stuck with RVing throughout their lifetimes. For a free introductory brochure of the RV lifestyle please call 1-888-Go RVing (467-8464) or visit www.GoRVing.ca . |
|
|
|
|
Go RVing Canada, 2175 Sheppard Ave. East, Suite 310, Toronto, ON M2J 1W8 |
|